ELEPHANT WATCH PORTFOLIO
About the client
Elephant Watch Portfolio is an umbrella “company” under which the famous Elephant Watch Camp, Olerai House and the newly formed Bespoke Safaris lie. It is a family business run by very passionate people who have worked constantly and tirelessly to save the elephant populations within Kenya. The family I am talking about is none other than the Douglas-Hamilton family. As you probably know, Iain Douglas-Hamilton is known worldwide for forming the Save The Elephants (STE) organization under which a lot of elephants in Samburu National Reserve were monitored, tagged and protected. His wife – Oria Douglas-Hamilton – is not any less famous. She has single-handedly built the Elephant Watch Portfolio empire which is now being run by Saba Douglas-Hamilton and Dudu Douglas-Hamilton.
About the design work
In 2015, I was approached to design an invitation card for their fundraising which was to take place in the USA, and business cards and a flyer that were to be handed out to potential donors, and logos for the overall umbrella company i.e. The Elephant Watch Portfolio and the newly-formed Boutique Safaris.
Based on the logos for Olerai House and Elephant Watch Camp, I designed the other two to look very clean and sophisticated. Again, earthy colours were used as the clients were rather keen on sticking to the colour theme that was set a few years ago. As their family is extremely talented in photography, I was able to incorporate quite a large amount of professional and eye-catching photos to enhance their portfolio.
After this task was complete, they then requested that I design their administration documents, i.e. letterheads, email signatures, receipt books, booking vouchers, etc. and they also wanted me to design a fact sheet for them which included in-depth information about the products in their portfolio. Having completed these, I was then invited to design their landing pages and update their current websites – Elephant Watch Camp and Olerai House – and also design the welcome pack that they place in all the rooms of their properties.
The websites were completed and they have had a 200% increase in bookings ever since. I am truly proud to have had the opportunity to work on this project and honoured to be part of the work that the Douglas-Hamilton family does. I wish them all the best for the future.